Dreaming of owning a slice of paradise by the sea? Whether you're after a weekend escape, an investment property, or a future retirement spot, buying a vacation home in a beach town can be both a smart move and a dream come true.
But with so many coastal destinations out there, where should you invest? Here are some of the best beach towns to buy a vacation home in 2025—based on affordability, rental potential, lifestyle, and long-term value.
1. Gulf Shores, Alabama
Why it’s great:
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Affordable property prices
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Strong short-term rental demand
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Family-friendly, white-sand beaches
Median home price: ~$360,000
Vibe: Relaxed Southern charm with high rental appeal during spring and summer
2. Cape Coral, Florida
Why it’s great:
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No state income tax
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Easy access to beaches and boating
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Strong real estate appreciation
Median home price: ~$420,000
Vibe: Laid-back boating lifestyle with a mix of retirees and young families
3. Outer Banks, North Carolina
Why it’s great:
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High vacation rental income potential
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Unique barrier islands with scenic views
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Popular year-round with beachgoers and fishermen
Median home price: ~$450,000
Vibe: Historic, outdoorsy, and peaceful—with strong summer crowds
4. Port Aransas, Texas
Why it’s great:
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Lower property taxes
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Consistent tourism
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Charming, small-town beach feel
Median home price: ~$400,000
Vibe: Warm, welcoming, and walkable with a strong rental market
5. Myrtle Beach, South Carolina
Why it’s great:
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Budget-friendly beachfront condos
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Golf capital of the U.S.
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Strong tourism infrastructure
Median home price: ~$295,000
Vibe: Lively and family-friendly with something for every age group
6. Traverse City, Michigan
Why it’s great:
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Lakefront luxury without oceanfront prices
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Popular year-round with wine, food, and nature lovers
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Great for long-term value
Median home price: ~$410,000
Vibe: Artsy and active with a mix of beach life and small-town charm
7. Ocean City, Maryland
Why it’s great:
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Iconic boardwalk and beach appeal
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High rental income in summer
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Excellent family destination
Median home price: ~$360,000
Vibe: Classic East Coast beach town energy, packed with summer fun
8. Tybee Island, Georgia
Why it’s great:
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Proximity to Savannah
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Quirky, colorful community
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Great for weekend escapes and Airbnb rentals
Median home price: ~$475,000
Vibe: Relaxed, artistic, and off-the-beaten-path
9. South Padre Island, Texas
Why it’s great:
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Affordable Gulf Coast living
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Strong short-term rental market
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Excellent weather year-round
Median home price: ~$330,000
Vibe: Sunny, fun-loving, and perfect for snowbirds or partygoers
10. Cannon Beach, Oregon
Why it’s great:
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Iconic coastal views (hello, Haystack Rock!)
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Charming downtown
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High appreciation potential
Median home price: ~$675,000
Vibe: Quiet, artsy, upscale, and ideal for nature lovers
Tips for Buying a Beach Vacation Home
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Know the rental rules: Some towns limit short-term rentals—check local regulations first.
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Insurance matters: Flood and hurricane insurance can add costs, especially in coastal areas.
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Consider upkeep: Salt air can be tough on property—budget for maintenance.
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Buy with dual purpose: Look for homes that suit both personal use and rental potential.
Final Thoughts
Whether you're drawn to the Gulf Coast, the Atlantic shore, or even a Great Lake beach town, owning a vacation home by the water can be a smart financial move—and a deeply rewarding lifestyle choice.
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