This one’s more damaging than most business owners realise. Google cross-checks your business name, address, and phone number (NAP) across directories like Yelp, Bing, Apple Maps, Yell, and more. Inconsistencies—even small ones—can signal unreliability and reduce your chances of ranking. For example, “Unit 5, The Business Park” versus “5 Business Park, Unit B” may seem minor to a human, but it confuses search engines. Local SEO services make sure your NAP is corrected, unified, and protected across all major platforms. https://code-desk.com/local-seo-services/