Global Livestreaming Culture: Bigo Live as a Social Hub in MENA and Southeast Asia
Bigo Live’s ascent to a dominant position in the global livestreaming market, particularly its saturation in the Middle East and North Africa (MENA) and Southeast Asia (SEA), is a fascinating case study in localized social technology. The platform has transcended its entertainment roots to become a crucial social hub, filling a gap in regions where traditional social platforms operate...
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