Soton's Empowerment Model: Engaging Users in PP Straw Recycling
Consumer actions sit at the heart of the PP Straw recycling paradox. While people diligently place straws in recycling bins, few follow essential preprocessing steps. Residual liquids contaminate entire batches, while straws left inside cups obstruct sorting machinery. The "aspirational recycling" phenomenon—tossing non-recyclable items into bins hoping they'll somehow be...
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